google writes helpful content update

Google Helpful Content Update, Need to Knows

How Google’s Helpful Content Update Will Impact Your SEO

Recently, Google announced the ‘Google Helpful Content Update’. The goal of this update is to enhance content online, produce better content, and to help well-written content rank better. While any big Google update can seem like a minefield for SEO, there are ways we can break it down to understand it better, and use it to our advantage.

In this post, we’ll look at exactly what the ‘Google Helpful Content Update’ is, what it means for your website, and some actionable steps you can take to ensure your content is up to scratch.

What is the Google Helpful Content Update?

The Google Helpful Content Update is an update for Google to better sort through online content. It states that the goal is to allow users to find ‘high-quality content’ which is then rewarded with a higher search ranking. 

Google states that “Google Search is always working to better connect people to helpful information. To this end, we’re launching what we’re calling the “helpful content update” that’s part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results. Below is more about the update and things creators should consider.”

Questions to Answer For Whether Your Content is ‘People First’

  • Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?
  • Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?
  • Does your site have a primary purpose or focus?
  • After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?
  • Will someone reading your content leave feeling like they’ve had a satisfying experience?
  • Are you keeping in mind our guidance for core updates and for product reviews?

Right now, there is a lot of frustration surrounding web pages and blogs that are only written for SEO rather than for educational purposes. And because of that, Google sees a major opportunity to reward top-notch, informative content. With this, let’s take a look at how Google ranks content in 2022. 

How Does Google Rank Content?

Google’s algorithms are constantly changing, but there are a few general principles that they follow. The most important thing is to create quality content that people will want to read or watch. This means creating content that is interesting, informative, and/or entertaining.

Google also looks at the overall structure of your site, including things like the title and description tags, to determine what keywords you are trying to rank for. They also look at the number of inbound links you have from other websites.

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The more high-quality links you have pointing to your site, the higher you will rank in Google’s search results. Finally, Google takes into account the overall “authority” of your website. This is based on factors like how long your domain has been registered, and whether you have a popular social media presence.

If you want to learn more about how Google ranks content, you can find plenty of information online. Just remember that the algorithms are constantly changing, so what works today might not work tomorrow. This is especially true when we consider the Helpful Content Update.

What is E.A.T. for SEO Content?

When it comes to SEO content, E.A.T. is everything.

E.A.T. stands for Expertise, Authoritativeness, and Trustworthiness, and it’s a key ranking factor for Google. In order to rank well in Google, your content must demonstrate all three of these qualities.

Expertise means that your content is written by an expert on the topic at hand. It should be well-researched and accurate, providing readers with valuable information they can use.

Authoritativeness means that your content is coming from a source that is known and respected in the industry. This could be a well-known website or blog, or it could be an expert with credentials and experience in the topic.

Trustworthiness is perhaps the most important quality of all. Your content must be reliable and trustworthy, so that readers know they can rely on it for accurate information.

Demonstrating these qualities in your content will not only help you to rank well in Google, but it will also help you to build trust with your readers. And that’s what ultimately leads to conversions and sales.

If you’re looking to improve your SEO content, focus on demonstrating E.A.T. in all of your writing. It’s the key to ranking well and building trust with your audience.

How Does Content Help SEO?

Content is critical for SEO because it helps search engines understand what your website is about and determine whether it is relevant to users’ search queries. In addition, high-quality content can help build your brand’s reputation and attract more visitors to your site.

Search engines use a variety of signals to determine the quality of content, including factors such as the relevance of the keywords used, the length and depth of the content, and the number of social media shares. Content that is well-written, informative, and useful is more likely to rank higher in search engine results pages (SERPs) and attract more organic traffic.

When creating content for your website, it is important to keep SEO in mind. However, don’t sacrifice quality for the sake of keywords. Write for your audience first and foremost, and be sure to include relevant keywords and phrases throughout your content to help improve your chances of ranking in SERPs.

Why is Content Important for SEO

Content is important for a number of reasons when it comes to SEO for your digital marketing agency or your small business. Perhaps most importantly, it helps search engines understand what your website is about and how it can be useful for searchers. This understanding is essential in order for your website to rank well for relevant keywords.

Additionally, high-quality content can help to build trust and authority with both search engines and potential customers, both of which are essential for long-term success. Finally, great content can also serve as a form of marketing, helping to promote your brand and drive traffic to your site.

While there are many different factors that contribute to successful SEO services, quality content is absolutely essential. So if you’re serious about improving your website’s ranking, be sure to focus on creating helpful, informative, and engaging content. It’s the foundation upon which all other SEO efforts should be built.

How to Write Content for SEO (Full List)

When it comes to SEO, content is still king. The right mix of keyword placements, metadata, and audience engagement will help your site rank higher in search engine results pages (SERPs), driving more traffic to your site.

Here are some tips on how to write content for SEO:

  1. Do your keyword research

Before you start writing, it’s important to do your research and identify the right keywords to target. Use tools like Google AdWords Keyword Planner and Moz Keyword Explorer to find relevant keywords with high search volume.

  1. Optimize your titles and meta tags

Your title and meta tags are key places to insert your target keywords. Make sure your title is catchy and includes your target keyword, as this is what will show up in the SERPs. In your meta tags, include a unique description for each page that accurately reflects its content.

  1. Use keywords throughout your content

Once you’ve identified your target keywords, it’s important to use them throughout your content in a natural way. This means using them in headlines, subheadings, body copy, and even image alt text. But beware of keyword stuffing, which is when you overuse keywords in an attempt to game the system. This will not only turn off readers but can also get you penalized by Google.

  1. Structure your content with headlines and subheadings

Breaking your content up into smaller paragraphs with headlines and subheadings makes it easier to read and more scannable. This is important both for readers and for search engines, which give preference to content that is well-structured and easy to understand.

Headings are one of the most important elements of SEO content. They help break up your content and make it easier to read. They also help search engines understand the structure of your article and determine which keywords are most important.

To get the most out of headings, you should:

– Use them to break up your content and make it easier to read

– Use them to highlight important keywords

– Use them to structure your article in a way that makes sense to both humans and search engines

When used correctly, headings can be a powerful tool for improving both the usability and SEO of your content.

  1. Incorporate imagery and videos

Including images and videos in your content can help break up text and make your posts more visually appealing. But don’t forget to optimize your visual content for SEO by including keywords in file names and alt text.

Using Headers in Your SEO Content

When it comes to SEO, headers are one of the most important elements on your page. Headers help search engines understand the structure of your content and make it easier for users to find what they’re looking for.

There are six levels of headers, from H1 (the most important) to H6 (the least important). You should use them in order of importance, with your most important keywords appearing in your H1 header.

Here are some tips for using headers in your SEO content:

Make sure your headers are descriptive and keyword rich. This will help search engines understand what your content is about and make it more likely that users will find it when they’re searching for something specific.

Use different headers for different sections of your content. This will help users navigate your content and find the information they’re looking for more easily.

Don’t stuff your headers with too many keywords. This will make your content look spammy and could get you penalized by search engines.

Keep your headers concise. Long, rambling headers are confusing and off-putting to users.

When used correctly, headers can be a powerful tool for improving your SEO. Just remember to keep them relevant, keyword rich, and easy to read.

How to Write Keyword Rich SEO Content

When it comes to SEO, content is still king. That’s because search engines like Google are constantly looking for new and relevant content to index and show in their search results. So if you want your website to rank high in the search engines, you need to make sure your site is full of keyword-rich content.

Here are some tips on how to write keyword-rich SEO content:

  1. Do your keyword research

Before you start writing, it’s important to do your keyword research. This will help you identify which keywords or phrases you should be targeting in your content. There are a number of different ways to do keyword research, but a good place to start is with Google’s Keyword Planner tool.

  1. Use your keywords throughout your content

Once you’ve identified the keywords you want to target, make sure to use them throughout your content. This includes using them in the title, in the body of the text, and in the keywords section of your website. However, don’t overdo it with the keywords – a few strategically placed ones should be enough.

  1. Keep your content fresh and relevant

Another important thing to remember is to keep your content fresh and relevant. That means regularly adding new content to your site, as well as updating existing content. This will help keep people coming back to your site, and it will also help improve your search engine rankings.

  1. Promote your content

Once you’ve written your keyword-rich SEO content, it’s important to promote it. This can be done by sharing it on social media, submitting it to article directories, and even guest posting on other blogs. The more people that see your content, the better chance you have of ranking high in the search engines.

By following these tips, you can make sure your website is full of high-quality, keyword-rich content that will help improve your search engine rankings.

Why SEO is Important For Your Site

SEO is important for your website because it helps you to rank higher in search engine results pages (SERPs). When potential customers search for businesses like yours, you want to make sure that your website appears as close to the top of the SERP as possible. The higher you rank, the more likely people are to click on your listing and visit your site.

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SEO is also important because it can help to improve your website’s visibility and organic traffic. Organic traffic is the traffic that comes to your website from unpaid or “natural” search results. This type of traffic is different from paid traffic, which comes from ads or sponsored listings.

Investing in an SEO agency or doing it yourself can help you to improve your website’s visibility and organic traffic, which can lead to more customers and sales. If you are not sure where to start with SEO, there are many resources available that can help you to learn more about how to optimize your website. You can also hire an SEO expert to help you with this process.

Understanding Common SEO Terms (Full List)

SEO, or search engine optimization, is the process of optimizing a website to rank higher in search engine results pages (SERPs). A variety of factors are involved in this process, from on-page optimization like keyword research and meta tags to off-page optimization like link building and social media engagement. While SEO can be complex, there are some basic terms that every business owner should know. This guide will explain common SEO terminology so you can better understand how to optimize your website.

Keywords are the words or phrases that people use when searching for information online. When you optimize your website for keywords, you’re increasing your chances of ranking higher in SERPs for those keywords.

Meta tags are HTML tags that provide information about a web page. Meta tags don’t appear on the actual web page, but they’re read by search engines to help them understand the content of the page.

Title tags and meta descriptions are two of the most important meta tags for SEO. The title tag is the text that appears in the search results, while the meta description is a brief summary of the page that appears below the title tag.

Backlinks are links from other websites to your website. Backlinks are important for SEO because they help to improve your website’s authority. The more backlinks you have, the higher your website will rank in SERPs.

Anchor text is the clickable text in a hyperlink. When creating backlinks, it’s important to use anchor text that is relevant to your website. This will help search engines understand what your website is about and improve your website’s ranking in SERPs.

Alt text is the text that appears in place of an image if the image can’t be displayed. Alt text is important for SEO because it helps search engines understand the content of an image.

Sitemaps are files that contain a list of all the pages on your website. Sitemaps help search engines index your website more effectively. If you have a large website, you may need to create multiple sitemaps.

Robots.txt is a file that tells search engine crawlers which pages on your website to index and which pages to ignore. This file is important for SEO because it helps you control which pages are indexed by search engines.

Search engine crawlers are programs that visit websites and index their content. Crawlers follow links on web pages to find new pages to index.

Indexing is the process of adding a web page to a search engine’s database. Once a page is indexed, it can show up in SERPs.

Ranking is the position that a web page appears in SERPs. The higher the ranking, the more likely people are to see the page when they search for relevant keywords.

Organic traffic is traffic that comes to your website from unpaid, or “organic,” search results.

While this is not a complete list, it should help in your understanding of the most common SEO terms.

Is SEO Worth It or Not?

SEO is important for your site because it can help you attract more visitors from search engines. When your site appears higher in the search results, potential customers are more likely to find and visit your site. 

SEO can also help you improve the visibility and click-through rate of your listings in the search results, which can lead to more traffic and sales. In addition, SEO can help you build brand awareness and credibility, which can ultimately lead to more customers and sales.

Should You Use an SEO Agency?

Sometimes, using an SEO agency is the way to go. With so many steps involved in ranking online, it can seem like a daunting task to rank #1 on Google. While there are plenty of resources available, not everyone has time to implement SEO strategies. Therefore, using an SEO agency or digital marketing agency may be worth the cost.



Tyler Truffi is an accomplished SEO expert with over 8 years of experience running large accounts for brands like GSK. His data-driven and highly analytical approach to SEO has propelled the online presence of various brands to new heights. Tyler is known for his exceptional technical and on-page SEO skills, working closely with other teams to ensure a holistic approach to search engine optimization. His success in the industry has made him a highly sought-after professional in the SEO space.

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