Expect to See These 8 Google Algorithm Updates in 2023
Google is constantly changing its algorithms to improve the quality of its search results. This means that SEOs need to be on their toes to keep up with the latest changes and ensure that their websites are ranking highly in Google.
Here are some expected Google algorithm updates for 2023:
1. Google Will Continue to Focus on User Experience
The user experience is a top priority for Google, and this will continue to be the case in 2023. Google wants to make sure that its users are able to find the information they are looking for quickly and easily. To this end, the search engine will continue to favor websites that offer a great user experience. This means that websites should be easy to navigate, with clear and concise content. They should also load quickly and be mobile-friendly.
2. Google Will Place More Emphasis on Mobile-Friendliness
Mobile devices are becoming increasingly popular, and Google knows this. In 2023, the search engine will place even more emphasis on mobile-friendliness. This means that websites need to be designed for mobile devices, with smaller screen sizes and touchscreens in mind. They should also load quickly on mobile devices.
3. Google Will Favor Websites With HTTPS Encryption
HTTPS encryption is a way of ensuring that data is transmitted securely between a website and a user’s browser. In 2023, Google will give preference to websites that use HTTPS encryption. This means that if you want your website to rank highly in Google, you should ensure it is encrypted.
4. Google Will Penalize Sites That Use Intrusive Pop-ups
Pop-ups can be intrusive and annoying, and Google knows this. In 2023, the search engine will penalize websites that use pop-ups that are intrusive and block the user’s view. This means that if you use pop-ups on your website, you should make sure that they are not intrusive and that they can be easily closed.
5. Google Will Improve Their Featured Snippets and Zero-Click Results Feature
Google will continue to focus on delivering the best possible user experience in 2023. This means that they will place more emphasis on featured snippets and zero-click results.
Featured snippets are the short answers that appear at the top of the search results page when you search for something on Google. They are designed to give you the information you need without having to click through to a website.
Zero-click results are results that allow you to get the information you need without clicking through to a website. This includes things like weather forecasts, calculators, and conversion tools.
Google wants to make sure that users are able to find the information they need without having to visit a website. This means that websites that provide featured snippets and zero-click results will be favored in the search results.
6. Google Will Place Visual Search on the Center Stage
Google has been working on visual search for a few years now and it is expected to be a major focus in 2023.
Visual search allows users to search for images instead of keywords. This is especially useful for things like product searches.
For example, if you are looking for a new pair of shoes, you can search for images of shoes instead of keywords like “shoes” or “sneakers”.
Google is expected to place more emphasis on visual search in 2023 as it becomes more popular with users.
7. Google Places More Importance on “Entity” Association
Google is expected to place more importance on “entity” association in 2023. This means that they will favor websites that are associated with entities that are relevant to the user’s search.
An entity is a thing or concept that is well-defined and can be uniquely identified. For example, a person, place, or thing.
Google will use entity association to determine the relevancy of a website for a particular search. For example, if you search for “pizza”, Google will favor websites that are associated with entities such as “pizza restaurants”, “pizza recipes”, or “pizza delivery”.
8. Google Will Continue To Penalize Spam Backlinks
It is likely that Google will continue to release updates to their algorithm that target spam backlinks in the future.
In the past, Google has released updates such as the Penguin update which targeted link building tactics considered to be spammy. Additionally, Google has been releasing a number of smaller updates to its algorithm that specifically target spam backlinks. These updates have targeted low-quality backlinks and websites that violate Google’s guidelines, such as those that engage in link buying or link schemes.
Given that Google’s goal is to provide the most relevant and useful search results for its users, it’s likely that they will continue to release updates that target spam backlinks in the future.
What Should SEOs Expect in 2023: Conclusion
As we can see, there are a variety of expected Google algorithm updates that could take place in 2023. Everything from core algorithm updates to more minor changes could occur. However, by keeping an eye on these potential updates, we can be prepared for whatever changes Google decides to make.
At Something Inc. we love digital marketing analytics. Not only do we use the newest tools and best practices to enhance your visibility, but we are also results-obsessed. When it comes to marketing, the answers are always in the data, and our wide breadth of tools allows us to analyze, optimize, and enhance our joint marketing strategy. So whether it’s SEO or digital advertisements, Something Inc. has got you covered. Schedule a free consultation today!